Ad Handling

Ad Handling

Save time and cost with greater
accuracy and decreased labor with
a simplified ad management workflow...

Ad preflighting

Often, ads are not sent compliant with a publisher's submission guidelines or in a format they can use. DMGinc. preflights native ad materials for accuracy and creates/converts all ads into a “locked” placement file (PDFX1a, EPS or TIFF) which optimizes efficiency and reduces cumbersome management of artwork, fonts, colors, preferences, style sheets and linking.

Ad Archiving

Once an ad is preflighted, locked and appoved, the ad is ready to be placed in the publication's master document. DMGinc. will archive these final ads for a 12 month period for pickup usage. If an ad is reused, it is automatically moved forward in the archive system and the 12 month clock resets.

Ad Placement

Preflighting and locking is an essential part of proper ad handling, however they will ultimately need to be correctly placed in the layout application. When the final master document(s) for a publication are ready to be sent to DMGinc., a break-of-book (roadmap) is submitted with the files and DMGinc. will place final, preflighted and locked ads accordingly.