Database Publishing

Database driven catalog creation is an effective solution for any organization relying on print catalogs or web catalogs to drive sales and move merchandise. Publishing catalogs that are effective, accurate, creative and on-time exhausts a tremendous amount of manual labor and drives the cost upward. Database-publishing allows product information, text and graphics to be entered only once and easily updated, reused, replaced or deleted at any point throughout the cycle.

Multi-channel Benefits

• Improve content accuracy by managing assets in one location and reusing across multiple print catalogs, print media and websites.
• Eliminate the double entry of content
• Improve efficiency with central location for all digital assets

Designer Benefits

• Reduce the amount of time required to assemble pages with auto content importing
• Save time by automatically updating changed content in catalog pages
• For certain types catalogs, auto-pagination is available
• Most template driven catalogs can be populated at a rate of 70 seconds or less
• Receive notifications automatically for products that are new or need to be updated

Photography Benefits

• Fully integrate your internal or external photography onto one database
• Keep track of image captions and photo credits
• Simplify art direction and image approval workflow

Marketing benefits

• Empower marketers with an easier product selection process
• Migrate marketing departments towards a digital process for page planning

User Control

• Setup customized privileges for different users or groups
• Web-based access is available for remote access to assets