Creative Assessment Form

Completing the form below will help our designers deliver the creative solution your project needs. The Creative Assessment Form has 4 parts, Project Info, Target Audience, Distribution, and Style & Concept. Each section is collapsible for your convenience.

Project Info

Company name: *

Project Name (publication title): *

Slogan (optional):

Please describe the mission of your company/project: *

Target Audience

Please describe your industry: *

EXAMPLE: Real Estate, Manufacturing & Wholesale, Entertainment

Please describe your target audience: *

Describing some of the following can be very helpful to the designers:

DEMOGRAPHICS (Age, Sex, Location, Income, Occupation, Education, Industry)

PSYCHOGRAPHICS (Interests, Lifestyle, Behavior, Opinions, Values)

Please name the Top 3 things you would like to communicate: *

EXAMPLE 1: Leadership, Trust, Entrepreneurship

EXAMPLE 2: Modern, Organic, Adaptable

Distribution

Please describe your project distribution model: *

EXAMPLE: Newsstand, Direct Mail, Association Distribution, etc.

If you are printing, how many will you be printing? (optional):

If you are printing, who is your printer? (optional):

Please provide any contact info you may have. It will help our designers to verify specifications with printer.

Style & Concept

Please describe the colors you would like to see (or not see): *

COMMON ASSOCIATIONS IN WESTERN CULTURE:

RED (Passion, Anger, Stop, Battle, Love, Blood)

YELLOW (Joy, Intellect, Caution, Cowardice, Youth)

GREEN (Fertility, Wealth, Healing, Sucess, Growth)

WHITE (Perfection, Purity, Wedding, Clean, Virtue)

BLUE (Knowledge, Trustworthy, Tranquility, Calm, Peace, Cool)

BLACK (Fear, Secrecy, Death, Luxury)

PURPLE (Royalty, Widsom, Spiritiuality, Imagination)

ORANGE (Creativity, Invigoration, Unique, Energy, Industrial)

GREY (Sophisticated, Neutrality, Uncommitted)

Please select a value between the two words to best describe your brand: *

Please provide any ideas, inspiration, additional information or links that would be useful to the designers (optional):

Please list any competitors you may have (optional):

	1	2	3	4	5	6	7	8	9	10
(1) Feminine ... Masculine (10)
(1) Simple ... Complex (10)
(1) Gray ... Colorful (10)
(1) Subtle ... Bright (10)
(1) Quiet ... Loud (10)
(1) Necessity ... Luxury (10)
(1) Expensive ... Economical (10)
(1) Playful ... Serious (10)
(1) Modern ... Classic (10)
(1) Raw ... Refined (10)
(1) Exotic ... Commonplace (10)
(1) Sporty ... Elegant (10)
(1) Adventure ... Secure (10)

DMGinc.

Creative Assessment Form

DMG Office